Commercial Growth Excellence

Leverages scientific methodologies and data-driven insights to help clients optimize pricing, marketing, sales, and digital strategies to succeed in top-line growth strategies.

– Pricing strategy and revenue management:

Blending behavioral economics, market analytics, and competitive benchmarking to create tailored pricing strategies.

Key Deliverables:

Value-Based Pricing Strategies: Customized pricing models mapping price points to quantified customer value drivers, supported by elasticity thresholds.
Dynamic Pricing Engine: Reinforcement learning algorithms for real-time price adjustments in response to demand signals and inventory levels.

Psychological Pricing Strategies: Tactics leveraging decoy effects, charm pricing, and scarcity triggers, validated through A/B testing frameworks.

Execution Framework

Phase 1 (Planning):
Conduct value driver workshops with cross-functional teams to align on value metrics and competitive positioning.

Phase 2 (Implementation):
Integrate pricing models into CPQ (Configure-Price-Quote) systems with guardrails against margin erosion.

Phase 3 (Monitoring):
Establish a pricing cockpit dashboard tracking realized prices vs. targets, coupled with biweekly elasticity reviews to refine strategies.

– Commercial Strategy:

Commercial strategy engagements leverage a TAM-SAM-SOM framework, augmented by deep analysis to pinpoint high-potential markets. We help firms employ discrete choice experiments to refine feature bundles and implement tiered products aligned with performance milestones.

Key Deliverables:

Product Growth: Analysis of opportunity clusters with localization requirements.

Go-To-Market (GTM) Strategy: Territory redesign using Channel & Distribution due diligence to Optimize sales channels and distribution networks to accelerate market penetration.

Customer Persona & Segmentation Analysis: Deep dive into customer data to build detailed personas that inform tailored channel strategies and messaging.

Monetization Strategy: Create tailored monetization models that capture value from various stakeholders, such as subscription fees, transaction commissions, or freemium upgrades.

Execution Framework

Phase 1 (Planning): Evaluate the effectiveness of the current GTM strategy to identify gaps, inefficiencies, and opportunities for improvement by aligning marketing, sales, and product initiatives with business goals.

Phase 2 (Implementation): Identify strengths, weaknesses, opportunities, and threats related to the GTM approach by Process Mapping to Map out the current customer journey and sales funnel. Ending in identifying friction points and areas where alignment between teams can be improved.

Phase 3 (Monitoring): Track cross-sell rates and CAC payback periods against a monthly commercial health index updated quarterly with input from finance and operations